So it's no wonder Quizlet is integrated into the lives of many high-achieving young people. A recent LinkedIn report found that those values include learning, career success, and financial security. Being on a platform that helps students achieve their academic goals means being with them on the journey that's most core to their life.Īnd advertisers are especially eager for space on Quizlet's platform to grab the attention of its 60 million monthly active users, which extends worldwide to 130 countries and spans 18 languages.Īndrew Roth, founder, and CEO of dcdx, a Gen Z research and strategy firm, feels that education-related behaviors are telling indicators of Gen Z's deeper values. Particularly, the online learning site and study tool, Quizlet, is a crowd favorite among both Gen Z and millennials. That being said, communities surrounding education are great places to engage this elusive demographic. Learning isn't a hobby or side project for 18-24 year-olds it's their main focus. Education poses a unique opportunity for advertisers Keeping up and aligning with their core interests is key for marketers hoping to resonate with Gen Z. Simply capturing Gen Z's attention can be tricky given trends, preferred social media channels, and their ever-evolving personal values. Understanding and resonating with this demographic is a dynamic undertaking that requires marketers to be present, flexible, and always listening. They are ambitious and seek brands that reflect their values. Gen Z are digital natives - the first generation without knowledge of life before the internet. Tapping into Gen Z's values is necessary for any brand looking to earn their loyalty.Quizlet helps brands reach 60 million monthly active users - 90% being Gen Z and millennials.Online education tools pose a unique opportunity for advertisers to engage Gen Z.Account icon An icon in the shape of a person's head and shoulders.

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