#ADGUARD HOME VS ADGUARD DNS TV#

We have long argued that, contrary to popular and misguided belief, our personal data is not worthless.

They also suggest that people no longer accept that they have to pay with their data to use a “free service.” This shift in attitude is encouraging and will hopefully lead to a change in the way advertisers, and especially Big Tech, treat users. The findings suggest that Americans are increasingly concerned about their data being collected without their explicit permission, but are confused about how far advertisers’ tentacles can reach.

#ADGUARD HOME VS ADGUARD DNS TV#

For example, 45% wrongly believe that a smart TV vendor cannot help advertisers send ads to users’ smartphones based on their TV viewing history. The researchers also found that many respondents do not have a clear understanding of how tracking works. And 68% believe that stores should not use in-store WiFi to monitor their online behavior as they wander the aisles. 61% don’t think it’s right for shops to create their detailed profiles on the pretext of improving their service. 88% disagree that companies should be able to freely collect information about them without their knowledge in exchange for a discount. According to a recent report by the Annenberg School for Communication at the University of Pennsylvania, 80% of Americans believe it is “naive” to think they can reliably protect their personal information from being collected by marketers.Īt the same time, the overwhelming majority of Americans reject the status quo of receiving ‘free services’ or something of value in exchange for their personal information. The majority of Americans want to control what marketers can learn about them, but don’t believe they can, and have little idea what tools they can use to protect their data. Americans do not want to ‘pay’ for services with their data - survey In this edition of AdGuard’s digest: Americans want control of their data back, Reddit suffers a hack, researchers prove AI is a privacy threat, the US government wants Apple to open up, and Google search ad bandits target Amazon.

Adguard home vs adguard dns